American Suzuki Auto Group Files for Chapter 11

American Suzuki announced today that it will focus solely on the long-term growth of its motorcycle/ATV and marine divisions and will discontinue new automobile sales in the U.S. In order to accomplish the realignment, American Suzuki Motor Corporation will file Chapter 11 in the United States Bankruptcy Court, Central District of California in Santa Ana.

“The most important thing for you to know is that we intend to continue to operate our Motorcycles/ATV and Marine businesses as usual,” Suzuki Motor Corporation Chairman Takashi Iwatsuki wrote in a letter sent to customers today. “We firmly believe the actions we are taking will allow us to continue to deliver the exciting and innovative motorcycle, ATV and marine products that have made Suzuki one of the most famous and reliable names in the industry. And. of course, all warranties will continue to be honored – just as they have for the past four decades. Further, parts and service will continue uninterrupted.

“We remain very proud of our high-quality motorcycles, ATV and marine products, and we will continue to bring to the U.S. market more of the products that you have come to know and expect, including our full lineup of sportbike, cruiser, touring, scooter, dualsport, motocross, off-road motorcycles and KingQuad ATV line, as well as our flagship DF300AP, state-of-the-art DF20A, and DF15A, among other models. Suzuki will also continue to have a strong presence as a sponsor of teams in Supercross, outdoor motocross and road racing.”